1. Design Team, US : All Hueb products are conceptualized and designed in North America. 2. Trend-Based Design : Hueb prides itself on being trend creators with regard to precious colorstone jewelry, climbers, chokers and more keeping abreast of evolving trends in the fashion industry. 3. Data-Based Modelling : Hueb’s designers look at various aspects of a piece’s technical specifications to study how their jewelry can be made more comfortable, wearable and cost effective. 4. International Supply Chain : Hueb believes in having a strategic alliance with multiple manufacturers in various geographies to receive the best of both, value and expertise over committing to a single location for manufacturing. 5. A Transparent Compliance System : All of Hueb’s jewelry use conflict free mined diamonds, with thorough quality checks. Gold is sourced from institutions that follow strict levels of transparency. All of Hueb’s manufacturing partners follow the highest level of ethics with regard to labour laws and other compliance protocols. 6.Trademarks and Patents – Hueb is in ownership of all trademarks and required patents for its brand assets, designs and manufacturing processes.