“At Hueb, jewelry carries stories. Each piece is created with soul,
shaped by the essence of Brazil.”
Brazilian Alma
Hueb’s inspiration begins in Brazil, where nature and culture exist in harmony. The landscape shapes how we see beauty-from the coastline to the forests, from light to color. This rhythm teaches us how movement and stillness coexist in design.
Brazil’s warmth lies in its people, in how they connect, share, and celebrate life. That openness shapes Hueb’s spirit Each piece is created with intention, designed to hold emotion and to feel personal to the wearer.
OUR JOURNEY
Milestones in the Making
2007
From a small studio in Dubai, a vision was set in motion. Hueb began as a family-run endeavor rooted in craftsmanship and conviction, designed to bring joy and movement to modern luxury.
2012
Our first boutique opened in Souq Al Bahar, Dubai. A space that reflected our ethos: intimate, expressive, and radiant. With it, Hueb entered a new chapter, closer to the women we design for.
2013
We expanded into Abu Dhabi with a second boutique in Al Wahda Mall, followed by our shop-in-shop launch with Fifty One East in Qatar’s Lagoona Mall. Each space carried our signature warmth and contemporary spirit.
2014
Hueb arrived in New York City with a flagship store on Madison Avenue, marking our presence in the heart of global luxury. A place where our Brazilian soul met the world stage.
2017
Hueb joined the Doha Jewellery & Watches Exhibition, standing alongside iconic houses and sharing our perspective: jewelry with emotion, craftsmanship with soul.
2018
Hueb’s luminous designs found their way onto global icons like Beyoncé, Rihanna, and Jennifer Lopez. Worn on red carpets and across continents, our pieces became emblems of expressive elegance.
2020
As our Madison Avenue boutique closed, we embraced new opportunities: expanding across top retailers like Saks Fifth Avenue, Bloomingdale’s, and Neiman Marcus, while elevating our digital experience to meet women wherever they are.
Today
Still family-run. Still woman-led. Hueb continues to create high jewelry that bridges emotion and elegance, infused with Brazilian artistry, crafted for modern life, and always made to move with you.
For every story
At Hueb, every creation begins with intent, a desire to design jewelry that connects on a personal level. Each piece is imagined with care, shaped by people who see jewelry as a reflection of life’s many moments.
Our designs are guided by emotion and shaped to create stories that connect. Every curve, stone, and detail reflects moments of joy and self-exploration. The experiences that make jewelry personal.
Each piece becomes part of your story, something to wear across moments and moods. Whether chosen for travel, every day, a milestone, or to mark a feeling, there is a Hueb piece that reflects who you are and every facet of you.
A PEAK INTO THE ATELIER
Every Hueb creation begins in the hands of skilled Thai artisans with over a decade experience, trained through a specialized in-house program to uphold Hueb’s standards of excellence. Each is selected for mastery in crafting high-quality, hand-assembled jewelry. All materials are responsibly sourced in Bangkok; gold from verified institutions, and natural diamonds and gemstones from certified, long-standing suppliers. Every stone is meticulously examined for cut, clarity, and color. Each design undergoes multiple quality checks and wear tests within the atelier. The factory’s RJO certification reflects Hueb’s commitment to ethical craftsmanship and sustainability.
Sourcing | Every Hueb creations begins in the hand
A PEAK INTO THE ATELIER
Every Hueb creation begins in the hands of skilled Thai artisans with over a decade experience, trained through a specialized in-house program to uphold Hueb’s standards of excellence. Each is selected for mastery in crafting high-quality, hand-assembled jewelry. All materials are responsibly sourced in Bangkok; gold from verified institutions, and natural diamonds and gemstones from certified, long-standing suppliers. Every stone is meticulously examined for cut, clarity, and color. Each design undergoes multiple quality checks and wear tests within the atelier. The factory’s RJO certification reflects Hueb’s commitment to ethical craftsmanship and sustainability.
Making | Crafted in Brazil, Thailand, and India
A PEAK INTO THE ATELIER
Every Hueb creation begins in the hands of skilled Thai artisans with over a decade experience, trained through a specialized in-house program to uphold Hueb’s standards of excellence. Each is selected for mastery in crafting high-quality, hand-assembled jewelry. All materials are responsibly sourced in Bangkok; gold from verified institutions, and natural diamonds and gemstones from certified, long-standing suppliers. Every stone is meticulously examined for cut, clarity, and color. Each design undergoes multiple quality checks and wear tests within the atelier. The factory’s RJO certification reflects Hueb’s commitment to ethical craftsmanship and sustainability.
Finishing | Polished and perfected by artisans
A PEAK INTO THE ATELIER
Every Hueb creation begins in the hands of skilled Thai artisans with over a decade experience, trained through a specialized in-house program to uphold Hueb’s standards of excellence. Each is selected for mastery in crafting high-quality, hand-assembled jewelry. All materials are responsibly sourced in Bangkok; gold from verified institutions, and natural diamonds and gemstones from certified, long-standing suppliers. Every stone is meticulously examined for cut, clarity, and color. Each design undergoes multiple quality checks and wear tests within the atelier. The factory’s RJO certification reflects Hueb’s commitment to ethical craftsmanship and sustainability.
Hueb | Designed and curated in New York
At Hueb, we don’t follow trends—we create lasting impressions. Each collection reflects a commitment to purpose, quality, and empowerment.
President
Design is where emotion meets elegance. Every Hueb piece begins with a feeling—a story waiting to be worn.
Marketing Director
Jewelry should feel like a second skin—effortless, expressive, and entirely your own. At Hueb, we design with the rhythm of a woman’s life in mind.
Creative Director
