PRIVACY POLICY
We are committed to protecting your privacy and ensuring transparency about how your personal information is collected, used, and shared when you visit or make a purchase from our website.
This Privacy Policy describes how we collect, use, and disclose your personal information when you access our services, interact with our website, or communicate with us.
INFORMATION WE COLLECT
We collect personal data such as your name, email address, shipping address, payment details, browsing behavior, IP address, device and browser information, account login details and preferences, purchase history, cart activity, returns and exchanges, communications with customer support, and information collected through cookies and similar tracking technologies.
HOW WE USE DATA
We use your data for the following purposes:
- Order processing
- Customer support
- Marketing communications (with consent where required)
- Website analytics
- Fraud detection and security monitoring
- Account authentication and management
- Personalization of your shopping experience
- Improving our website and services
- Compliance with legal obligations
SHARING OF DATA
We may share your personal information with trusted third parties, including:
- Payment processors (including Shopify Payments and Stripe)
- Shipping providers and fulfillment partners
- Analytics providers
- Shopify (our ecommerce platform provider)
- Cloud hosting and IT infrastructure providers
- Marketing and advertising partners
- Fraud prevention and security providers
- Corporate affiliates (where applicable)
- Authorities where required by law or to protect legal rights
Our store is hosted on Shopify. Shopify provides the ecommerce platform that allows us to sell our products and services. Your data may be stored through Shopify’s data storage systems and applications and may be processed to support and improve the Services.
YOUR RIGHTS
Depending on your location, you may have the right to:
- Access, correct, or delete your personal data
- Request a copy of your data (data portability)
- Restrict or object to certain processing (EU/UK residents)
- Withdraw consent where processing is based on consent (EU residents)
- Opt out of the sale or sharing of personal data or targeted advertising (California residents and other applicable jurisdictions)
We will not discriminate against you for exercising your privacy rights.
COOKIES
We use cookies and similar technologies for:
- Essential website functionality
- Analytics and performance monitoring
- Marketing and advertising personalization
These technologies may be provided by Shopify and third-party partners. You can manage cookie preferences through your browser settings or consent tools where available.
Where required by law, we recognize Global Privacy Control (GPC) browser signals as requests to opt out of certain advertising-related data sharing.
DATA RETENTION
We retain personal data only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.
INTERNATIONAL DATA TRANSFERS
Your information may be transferred to and processed in countries outside your place of residence, including the United States. Where required by applicable law, appropriate safeguards such as Standard Contractual Clauses are used.
CHILDREN’S PRIVACY
Our services are not directed to children under the age of majority in their jurisdiction. We do not knowingly collect personal information from children under 18. Parents or guardians who believe their child has provided personal data may contact us to request deletion.
CONTACT
Contact us at privacy@hueb.com to exercise your privacy rights or submit requests. We may verify your identity before processing requests.